Darrell Ford Blog

The mention of high mortgage rates can be discouraging for potential homebuyers. But for sellers, higher interest rates can be a surprising opportunity. 

In this post, I will highlight why a high-interest rate environment can be a good opportunity for sellers.

Demand and Supply Dynamics

High interest rates may decrease the pool of buyers. However, it may also decrease the pool of sellers. For example, sellers are oftentimes buyers as well, such as those looking to upgrade their homes. So, if a new home is not a necessity, this particular buyer may wait on the sidelines. Therefore, they will not be selling, which reduces supply.

With fewer homes on the market, you have a better chance of getting the attention of serious buyers. Serious buys tend to be those who are relocating and do not have a choice. These buyers tend to be more motivated and come with more genuine offers.

Furthermore, Atlanta is consistently in the top 10 fastest-growing cities in the United States. Between April 2022 and April 2023, Atlanta added 66,730 total residents. It is safe to say that many of these new residents will need a home, increasing the buyer pool.

Marketing to the Right Buyer

Once you know your target market, you want to stand out and attract these serious buyers. 

When I work with clients, I deploy several different marketing tactics to ensure optimal awareness when a home goes on the market. 

Here are some examples of marketing strategies I use.

High-Quality Photos and Virtual Tours: With many buyers browsing online before deciding to visit, stellar photos and interactive tours can make your listing pop.

Staging: Many times, clients have excellent interior design, and I want to ensure potential buyers can visualize what it looks like as a furnished home. 

Open Houses: Creating open house events will give potential buyers a feel for life in the home.

Engage with Social Media and newsletters: Leverage platforms like Instagram, Facebook, and LinkedIn to showcase your home. A well-placed post can reach thousands of potential buyers. For example, I will showcase homes for sale to my newsletter subscribers.

Strategic Pricing

A slower market doesn’t necessarily mean lower prices. Instead, it presents an opportunity to become more strategic. 

By ensuring your home is priced accurately for its value and current market conditions, you can get the price you want. Working with an experienced real estate agent who understands local market nuances will be the best way to optimize value. 

For example, I recently listed and sold a property at the Mayfair (unit 1711/12) in one day. I did this by knowing the market and potential buyers, and then I priced it appropriately.


High interest rates might not seem seller-friendly at first, but with the right strategies, you can navigate this current market and take advantage of the opportunities it presents. It’s all about understanding the nuances of the Atlanta market, knowing your buyer, and pricing appropriately. Partnering with a professional real estate agent, like myself, who can guide you, helping you get the most value out of your home.

If you or someone you know is looking to buy or sell a home in Atlanta, please don’t hesitate to contact me.